Michael Epps Utley 
Video marketing is a game-changer for trades businesses like construction, painting, roofing, and facility maintenance. It has the power to take your brand to the next level, bring in more clients, and showcase your expertise in a way that words and images just can’t match. People love watching videos, so if you’re not using them yet, you’re missing out on a huge opportunity to grow your business. Whether you handle video marketing in-house or work with a video marketing agency, having a solid video marketing strategy can help you maximize your results. This article breaks down simple, effective strategies to help you create videos that grab attention and bring real results.
Why Video Marketing Matters for the Trades
Video marketing builds trust and credibility by showing off real projects and happy clients, helping potential customers feel confident about choosing your business. It’s also a fantastic way to generate more leads—when people see your expertise in action, they’re more likely to reach out. Plus, search engines love video content, meaning well-optimized videos can boost your rankings and drive more traffic to your site and social media. With the right video marketing strategy, you can make your business more visible, more engaging, and, ultimately, more successful.
Types of Videos That Work Best for Trades Businesses
Project showcases let you highlight the amazing before-and-after transformations of your work, proving your craftsmanship. Time-lapse videos give a fascinating, fast-paced look at how a project comes together, keeping viewers engaged. Customer testimonials add a personal touch, helping build trust by letting happy clients share their experiences. Behind-the-scenes footage brings customers into your world, showing the dedication, tools, and techniques that make your work stand out. How-to and educational videos establish you as an industry expert, offering valuable tips that keep people coming back. If you're looking for support, many video marketing services specialize in creating these types of videos to help businesses stand out.
Filming and Editing Tips for Professional-Looking Videos
You don’t need fancy equipment to create great videos—a smartphone and good lighting can go a long way. Keeping your shots steady and framing your work properly will make your videos look more professional. Adding simple touches like text overlays, background music, and voiceovers can boost production value and make your videos more engaging. Shorter videos (30 seconds to 2 minutes) are best for social media, while longer ones can work well for YouTube. Vertically-framed videos are common right now on short-form platforms like TikTok, YouTube Shorts, and Instagram Reels. Horizontally-framed videos work well for longer-form content and often embeds nicely on websites. Whether you create your own content or partner with a video marketing agency, focusing on quality and consistency will help bring in more business.
Optimizing Videos for SEO and Engagement
Optimizing your videos with keyword-rich titles and descriptions helps more people find them online. Adding relevant tags and geotags makes sure you’re reaching the right local audience. Captions and transcripts make your videos more accessible and improve search rankings at the same time. Encouraging viewers to like, comment, and share increases visibility and helps your videos gain traction. A well-optimized video doesn’t just get views—it builds connections and keeps your business in front of the right people. Measuring success in video marketing through analytics and engagement metrics will help you fine-tune your approach and get even better results over time.
Where to Share Your Videos for Maximum Reach
Your website and blog are great places to showcase your videos, especially on service pages and project galleries. Social media platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube offer tons of engagement opportunities and help you connect with different audiences. Posting videos on your Google Business Profile can improve your local search ranking and make it easier for potential clients to find you. Adding videos to email newsletters makes your content more engaging and keeps customers interested. Sharing your videos in multiple places ensures that your work gets seen by as many potential customers as possible, making video marketing services a valuable tool for businesses looking to expand their reach.
Leveraging Video Ads to Generate More Leads
Running targeted video ads on platforms like Facebook and YouTube can help you reach the right people quickly. Retargeting ads allow you to reconnect with people who have already visited your website, keeping your business top-of-mind. The most effective video ads are short, eye-catching, and include a strong call to action that makes it easy for viewers to take the next step. Investing in video ads as part of a broader video marketing strategy can help you attract more clients and grow your business more than ever.
Show Your Work the Right Way With Video
No matter your specific line of work, the things you do day in and day out are the things you should be showing off to prospects. Focusing on video creation and distribution allows you to instantly connect and build trust with your audience, express your expertise, gain new leads, and become better positioned on digital platforms like search engines and social media sites. So, the next time you’re on a job site, get some footage and put it out there! And if you need help devising a video strategy or creating videos that sell, the digital marketing pros at GoEpps are just a click or call away.
