Michael Epps Utley 
Since it’s launch in 2005, YouTube has shifted from accidental viral videos to a legitimate platform for creative content. Both content consumers and creators enjoy this social media site, engaging with each other and cultivating community.
With 180.1 million users in the US, YouTube reaches more 18-34 year old's than any single US cable network. Additionally, 81% of millennials are actively on YouTube, with the average session being 40 minutes. Even though this is one of the most visited sites today, only 9% of US small businesses utilize it.
Using YouTube to your advantage as a business can be a little tricky. It’s important to find the sweet spot of engagement without pitching. This can be done in a few different ways. Product demonstration is always needed- so much better than reading the directions on the box! Chill Factor on YouTube has several videos up that quickly and efficiently demonstrate their products. Another way to use YouTube is through user testimonials. This is the idea behind a review, but going a step further by connecting it to a real life human. Fulfillment by Amazon has an entire series of videos telling the success stories of their sellers.
YouTube is a perfect platform for your business because it is accessible to everyone, regardless of if you are a subscriber (or user). Take the first step today and brainstorm ideas about your company. What do you wish your clientele knew about you? Your culture? Your commitment to diversity? Make a list and think of how you could turn those into videos, then commit to making one per quarter. All anyone ever needs to do is start.
Not sure how to get the ball rolling? Check out our video publishing services…
