GoEpps Blog

In a world where AI-gen­er­at­ed con­tent is every­where, B2B health­care mar­keters must shift from shar­ing infor­ma­tion to deliv­er­ing orig­i­nal, data-dri­ven insights.

Peo­ple research doc­tors, prac­tices, and pro­ce­dures before mak­ing an appoint­ment. Because of this, health­care prac­tices today must be mas­ter dig­i­tal marketers.

This guide explains proven pro­mo­tion­al strate­gies for increas­ing new patient appoint­ments at your practice.

Video is becom­ing increas­ing­ly pop­u­lar as a med­ical mar­ket­ing tool because it excels at explain­ing com­plex med­ical con­cepts and build­ing patient com­fort and trust.

We’re reveal­ing five tried-and-true mar­ket­ing, com­mu­ni­ca­tion, and patient care tac­tics that will help you con­nect and build loy­al­ty with your patients.

The health­care indus­try can ben­e­fit in many ways from lever­ag­ing video content.

Lever­age this check­list to iden­ti­fy gaps in your cur­rent dig­i­tal mar­ket­ing pro­grams to make your prac­tice healthy as possible.

Per­haps more than any oth­er busi­ness type, med­ical prac­tices need to earn the trust of prospec­tive clients or patients before peo­ple will do busi­ness with them.

Social media has become a dom­i­nant force in health­care marketing.

Health­care mar­ket­ing is evolv­ing at a rapid pace, faster than almost any oth­er industry.