GoEpps Blog

The opin­ions of your cus­tomers are cru­cial when it comes to the suc­cess of your business.

We all want to be liked, but we need to give peo­ple a rea­son to like us. In today’s com­pet­i­tive envi­ron­ment, the com­pa­ny that deliv­ers the best con­sumer expe­ri­ence will win out.

Focus groups and sur­veys are two ways to con­duct mar­ket research and learn about buy­er pref­er­ences. Which method is best for what you’re try­ing to achieve?

One of the best ways to find out how your busi­ness is REAL­LY doing is by con­duct­ing a cus­tomer feed­back survey.

This guide explains how you can select hol­i­day gifts your cus­tomers will love and – more impor­tant­ly – value.

One of the most chal­leng­ing aspects of devel­op­ing a brand is com­ing up with your imagery guidelines.

Find­ing new top­ics to write about can be dif­fi­cult. Check out our favorite hacks for com­ing up with ideas for build­ing out our con­tent calendar.