Michael Epps Utley 
Artificial Intelligence (AI) is becoming a part of many aspects of marketing, including social media.
This guide explains how you can leverage AI to enhance your social media strategies and tactics.
1. Use AI to Conduct Customer Research and Create Personas
You can’t market effectively if you don’t have a complete understanding of your consumer base.
The issue: It’s challenging and time-consuming to conduct customer research and develop personas.
That’s where AI can step in.
AI can generate insights about your business, industry, and consumer base by leveraging data from social media platforms, such as likes, comments, and shares. Artificial intelligence can analyze all your posts and related information and create reports about them in minutes or less. You simply download all the information into a document and then upload it to a Generative Pre-trained Transformer (GPT) for it to generate the desired data and insights.
You can improve results by adding information about your business and what it sells, which will allow GPT to develop personas for the people included in your consumer base. Ensure that you request personas that include demographic information, psychographics, consumer behaviors, needs and preferences, price tolerance, media habits, market sophistication, and everything else you need to market effectively.
While the personas generated by AI may not be perfect, they will, at the very least, include solid foundational research you can build on.
2. Generate Social Media Content Using AI
Writing social media posts can be tedious, and running out of ideas is common.
Instead of having to come up with copy for posts, AI social caption generators make it simple to craft catchy status updates in seconds. You simply tell the AI tool what you want to create a post about and for what social platform, including LinkedIn, Facebook, X (formerly Twitter), or Instagram. You can also ask it to generate multiple posts so you can select your favorite or A/B test different options. While you’re at it, use the AI tool to create hashtags (a huge time saver).
The only issue with some AI-generated posts is that they can seem robotic. Always be on the lookout for this and make it a point to add a human touch before posting. Humanizing AI-generated posts often takes less time than creating them from scratch.
3. Enhance Personalization
Brands can break through when they demonstrate they understand their consumers and what they currently care about.
It typically takes significant social media monitoring and social listening to understand what people are buzzing about, whether it’s a hot color trend, a new television program, a food ingredient, or anything you can connect with your consumers about on social media.
Check in with an AI-powered tool to find out what’s trending with your consumer base and use the information to join the social media conversation.
4. Understand Analytics and Insights
Today, a tremendous amount of data is available through social media platforms. It can be almost impossible to work through it all. Tapping into AI can make it much more manageable. Upload your reports to an AI-powered tool to determine what social media tactics and strategies work, what doesn't, and what the people you’re targeting respond to. AI can review data about your top posts and provide clear feedback on what type of content is performing well so you can create more of it, what isn’t working so you can stop posting it, and what days of the week your content performs best, among other things.
Compiling and deciphering all of this analysis could take a human many hours (if not days). With artificial intelligence, it may take just a few minutes.
5. Improve Customer Service
Do you want to provide 24/7 support for your customers? As good as this sounds, it’s typically cost-prohibitive for many small businesses. Fortunately, chatbots powered by AI make it possible. They currently deliver messaging experiences for brands on Facebook and other Meta channels to offer round-the-clock assistance. Artificial Intelligence can be trained on past customer queries and data to inform future questions and problems, making it a powerful tool for small businesses.
6. Improve Social Media Advertising
For years, most social media advertising networks have used some type of AI to manage their bidding systems. Because of greater transparency, brands can leverage information from those systems to create better and more engaging ad campaigns. Beyond this, small businesses can create images with tools like Midjourney and DALL-E, and develop copy with tools like ChatGPT.
AI in Social Media: The Final Word
Artificial intelligence can seem a little intimidating for many business owners. However, it’s essential to know that it’s a powerful and user-friendly tool that can be used to take social media marketing to the next level while reducing time-consuming tasks. Use the tips in this guide to build confidence using AI-powered tools to improve your social strategies and tactics.
