GoEpps Blog

Short­er atten­tion spans, a pletho­ra of buy­ing options, and the con­stant emer­gence of new tech­nolo­gies and media types have shred­ded the tra­di­tion­al B2B playbook.

By valu­ing gen­uine emo­tion­al con­nec­tions and build­ing a com­mu­ni­ty, you help con­sumers see them­selves in your brand and under­stand how it fits into their lives.

This guide explains how law firms can devel­op social media stan­dards to gov­ern how employ­ees post on LinkedIn and oth­er social platforms.

By under­stand­ing the per­son­al­i­ty types of the peo­ple you are tar­get­ing along with their demo­graph­ic char­ac­ter­is­tics, you can craft bet­ter mar­ket­ing strategies.

Ana­lyze your com­peti­tors to gain the knowl­edge you need to com­pete at your peak.

Focus­ing on the right things will help you avoid com­mon data mis­takes while tak­ing your mar­ket­ing efforts to the ulti­mate level.

Are you pay­ing too much for Google Ad clicks? This guide explains what you need to know to achieve an effec­tive cost per click (CPC).

Are your email click­through rates not quite what you need them to be? This guide explains what you need to know to max­i­mize your email clickthroughs.

This guide explains how to mon­i­tor your email mar­ket­ing cam­paigns and use the data to gain insights to opti­mize them.

Apple Maps may not be as ubiq­ui­tous as Google’s busi­ness offer­ings, but opti­miz­ing your company’s pres­ence on it is still crit­i­cal, espe­cial­ly in these high­ly com­pet­i­tive times.