GoEpps Blog

By under­stand­ing how per­son­al­i­ty traits impact pur­chas­ing deci­sions, com­pa­nies can run more effec­tive mar­ket­ing cam­paigns and build strong con­sumer connections.

It’s crit­i­cal that your brand is adapt­able, inno­v­a­tive, and authen­tic. Incor­po­rate the trends in this arti­cle into your brand­ing strat­e­gy now so you’ll be ready for the new year.

Online assess­ments have become pow­er­ful mar­ket­ing tools because, if struc­tured cor­rect­ly, they help peo­ple uncov­er insights and act on them.

When done cor­rect­ly, rep­re­sen­ta­tion-focused mar­ket­ing demon­strates to under­rep­re­sent­ed con­sumers that you’re com­mit­ted to them and oth­ers like them.

Want to make your sales process more effi­cient and effec­tive? Lead scor­ing is a cru­cial way to do that.

Peo­ple are more like­ly to trust fel­low con­sumers than busi­ness own­ers, mar­keters, and salespeople.

Every busi­ness wants to become famous in the minds of con­sumers. Lever­age the infor­ma­tion in this guide to lay the foun­da­tion for a brand that will achieve fame over time.

In today’s com­pet­i­tive Google Ads envi­ron­ment, pro­tect­ing your brand is becom­ing nec­es­sary. This guide explains how to guard your brand in search engine marketing.

This guide reveals pub­lic rela­tions tac­tics that small busi­ness own­ers can use to share their knowl­edge with writ­ers and get fea­tured in the media that matters.

Main­tain­ing brand rel­e­vance is essen­tial for engag­ing with your tar­get con­sumers and stay­ing competitive.