GoEpps Blog

Online assess­ments have become pow­er­ful mar­ket­ing tools because, if struc­tured cor­rect­ly, they help peo­ple uncov­er insights and act on them.

To sell well requires strik­ing a bal­ance between approach­a­bil­i­ty and authority.

This guide explains val­ue-based sell­ing and how it can help your busi­ness close more deals.

Short­er atten­tion spans, a pletho­ra of buy­ing options, and the con­stant emer­gence of new tech­nolo­gies and media types have shred­ded the tra­di­tion­al B2B playbook.

Repost­ing can be a great way to increase your Insta­gram post­ing fre­quen­cy and enhance your brand with user-gen­er­at­ed content.

If your social media has become stale and less engag­ing, it’s time to fresh­en things up — lever­age the hacks in this guide to bring new life to your social media feeds.

Video is becom­ing increas­ing­ly pop­u­lar as a med­ical mar­ket­ing tool because it excels at explain­ing com­plex med­ical con­cepts and build­ing patient com­fort and trust.

When done cor­rect­ly, rep­re­sen­ta­tion-focused mar­ket­ing demon­strates to under­rep­re­sent­ed con­sumers that you’re com­mit­ted to them and oth­ers like them.

Want to make your sales process more effi­cient and effec­tive? Lead scor­ing is a cru­cial way to do that.

By valu­ing gen­uine emo­tion­al con­nec­tions and build­ing a com­mu­ni­ty, you help con­sumers see them­selves in your brand and under­stand how it fits into their lives.