GoEpps Blog

By under­stand­ing how per­son­al­i­ty traits impact pur­chas­ing deci­sions, com­pa­nies can run more effec­tive mar­ket­ing cam­paigns and build strong con­sumer connections.

Is your email per­for­mance sub-par? Check out our top tips for improv­ing email open and click-through rates.

This guide explains proven pro­mo­tion­al strate­gies for increas­ing new patient appoint­ments at your practice.

Par­a­site SEO has neg­a­tive con­no­ta­tions, but there is more nuance to this prac­tice than most peo­ple realize.

Launch­ing a cus­tomer rela­tions pro­gram will bet­ter posi­tion you in the mar­ket for the long haul.

Win-back cam­paigns can improve cur­rent bot­tom-line rev­enue and enhance over­all cus­tomer life­time value.

Fail­ing to retain cus­tomers is one of the biggest lia­bil­i­ties your busi­ness faces.

Psy­chol­o­gy plays a sig­nif­i­cant role in why peo­ple pur­chase goods and services.

It’s crit­i­cal that your brand is adapt­able, inno­v­a­tive, and authen­tic. Incor­po­rate the trends in this arti­cle into your brand­ing strat­e­gy now so you’ll be ready for the new year.

Use the advice in this arti­cle to devel­op a sen­si­ble key­word list that deliv­ers the search — and busi­ness — results you need.